Key Takeaways
- UK food inflation is projected at 5.7% by Dec 2025, with meat and dairy rising 15-20% and squeezing restaurant margins.
- Manual spreadsheet tracking wastes 10-20 hours weekly and misses cost creeps, breaking the 30/30/30/10 profitability rule.
- Jelly’s automated invoice scanning delivers instant price alerts, cuts dish costing from 28 to 3 minutes, and enables 3% savings in 3 months.
- Compared to MarketMan and Supy, Jelly offers the fastest setup, UK-focused pricing at £129 flat, and stronger real-time alerts for independents.
- Protect your margins with Jelly’s price alerts, and book a demo today for first-week value.
The Cost Creep Crisis Facing UK Restaurants in 2026
Executive chefs spend around 28 minutes costing a single dish in spreadsheets, while owners lack real-time data for supplier negotiations. Food price inflation reached 4.9% in October 2025, with coffee inflation at 14.2% and cocoa at 27%. Manual processes expose restaurants to 3-5% cost creep as suppliers raise prices in small, hard-to-spot increments.
The financial impact is significant. From January 2020 to July 2025, food and non-alcoholic drink prices rose 37% versus 28% overall UK inflation. The steepest increases hit milk, cheese, eggs, and oils, which sit at the core of most menus. Without automated price alerts, restaurants struggle to hold food costs near the 30% target, which weakens negotiation power and delays supplier changes when prices spike.
Price alerts give real-time protection by flagging every supplier increase or decrease as it happens. Teams can negotiate with evidence, switch suppliers with confidence, and reprice menus before margins disappear. Proactive cost control, not reactive firefighting, will separate the restaurants that survive 2026 from those that close.
Why Jelly Beats MarketMan and Supy for UK Independents
Jelly leads with automated invoice scanning that captures every line item, including quantity, SKU, price, and tax, without manual entry. The platform sends instant price alerts that show which ingredients changed, by how much, and from which supplier. Integration with POS systems such as ePOSnow and Square delivers live gross profit calculations, while the £129 flat monthly fee removes per-user charges. Dish costing drops to 3 minutes instead of 28 minutes in spreadsheets.
|
Feature |
Jelly |
MarketMan |
Kitchen Cut / Supy |
|
Setup Time |
First week value |
Weeks or months |
Months, chain-focused |
|
Alerts |
Price alerts |
Variance alerts |
Basic discrepancies |
|
UK Focus/Pricing |
£129 flat, Xero/POS |
Complex, variable |
Expensive, less real-time |
|
Savings |
3% in 3 months |
3-5%, slower |
Cloud-based automation |
Customer results highlight Jelly’s edge. Amber restaurant saves £3-4k monthly through automated price alerts and stronger supplier negotiations. Cairn Lodge Hotel achieved a 5% food cost reduction in one month after switching to Jelly. Ruth Seggie from The Howard Arms increased gross profit from 60% to 80% using Jelly’s real-time costing system.
MarketMan offers AI-powered invoice scanning and variance alerts, but setup is complex and pricing varies by user and location. Supy provides pricing shift alerts to procurement teams, yet focuses on large chains instead of growing independents. Legacy tools such as Kitchen Cut lack the dynamic, real-time updates that volatile 2026 conditions demand.
Setting Up Jelly Price Alerts: A Simple Four-Step Workflow
Step 1: Capture Invoices by Email or Photo
Forward supplier invoices to your dedicated Jelly email address or photograph them through the mobile app. Jelly’s automated scanning digitizes every line item and captures SKU codes, quantities, unit prices, and tax details. Teams avoid manual data entry and reduce errors.
Step 2: Turn On Price Alert Notifications
Open the Price Alert feature to see which ingredient prices moved, by how much, and from which supplier. Jelly flags every increase and decrease, so you always have clear evidence when you challenge a price. Alerts arrive quickly enough to act before the next order.
Step 3: Act on Supplier Pricing with Data
Use the pricing history to contact suppliers as soon as increases appear. Scripts such as “I need to claim credit notes for this unexpected increase” keep conversations direct and factual. Phrases like “I am switching to alternative suppliers unless we can negotiate” gain weight when backed by Jelly’s data. Historical pricing gives leverage that manual systems cannot provide.
Step 4: Sync Menus and Margins Through POS
Connect Jelly with ePOSnow, Square, or other POS systems to keep dish costs and gross profit margins updated. The Kitchen module recalculates recipe costs as ingredient prices change, so you always see current menu profitability. Teams can adjust prices or recipes before margins slip.
This workflow delivers an average 2% gross profit uplift within three months, without extra user fees. Automation removes the 10-20 hours per week spent on manual price checks and invoice reconciliation. Schedule a chat to set up this workflow in your kitchen.
Using Price Alerts to Negotiate and Protect Margins
The 30/30/30/10 rule allocates 30% of revenue to food costs, 30% to labor, 30% to overhead, and 10% to profit. Price alerts help keep food costs between 28% and 32%, which protects the profit needed for reinvestment and growth. Consistent control of this band stabilizes cash flow.
Effective negotiation tactics include asking suppliers to justify increases, requesting a 60-day delay, and trading increases in one category for reductions in another. Volume leverage through consolidated orders can secure 5-10% annual contract discounts. Pre-payment or early payment deals often unlock a further 3-5% discount on bulk orders.
Integration with ePOSnow and Square supports menu engineering based on real sales mix data. You can highlight high-margin, popular dishes and rework or reprice low-margin items. Combined price alerts and POS data give a complete view of both costs and revenue, so every menu decision supports profitability.
Restaurant Price Alert FAQs
What is the 30/30/30/10 rule for restaurants?
The 30/30/30/10 rule is a budgeting framework that allocates 30% of revenue to food costs, 30% to labor, and 30% to overhead such as rent and utilities. The remaining 10% becomes profit margin. This structure helps restaurants keep finances under control and protect profit. Price alerts support the rule by keeping food costs near 30% and warning you when supplier increases threaten that balance.
How long does Jelly Price Alerts setup take?
Jelly delivers initial value, including live price alerts, within the first week. You forward existing supplier invoices to your Jelly email address or photograph them through the app. Automated scanning starts tracking ingredient prices immediately. Teams avoid long onboarding projects or complex training sessions.
How does Jelly compare to Excel for UK compliance and efficiency?
Jelly removes manual spreadsheet errors through automated invoice scanning and direct integration with Xero accounting software. Excel often needs 28 minutes to cost a single dish, while Jelly cuts this to 3 minutes with built-in calculations and unit conversions. The system keeps clear audit trails for UK compliance and updates costs in real time, which spreadsheets cannot match.
Which POS systems work best with Jelly for live gross profit tracking?
ePOSnow and Square integrate smoothly with Jelly for live gross profit calculations. These integrations sync sales data with ingredient costs and update dish profitability as prices move. Teams can run menu engineering based on both popularity and margin, which improves overall restaurant profit through data-led decisions.
Can Jelly handle multiple suppliers and complex recipes?
Jelly supports unlimited suppliers and complex multi-ingredient recipes through its automated invoice scanning. The platform tracks price changes across all suppliers at once and provides consolidated alerts and cost analysis. Recipe costing handles dozens of SKUs with automatic unit conversions, batch calculations, and wastage percentages, which removes the complexity that slows manual costing.
Secure Your Margins with Jelly Price Alerts
Manual spreadsheet tracking cannot keep pace with 2026 inflation and supplier volatility. Jelly’s automated price alerts provide real-time protection against supplier increases and support faster, firmer negotiations. With first-week value and proven 3% cost savings in three months, Jelly turns reactive cost control into proactive profit protection. Book a demo today to roll out automated price alerts and safeguard your restaurant’s financial future.